$40 for a bottle of salt water and a long list of mumbo-jumbo claiming it's more than just salt water. Oh, and trying to hide the fact that it's table salt by calling it by the chemical name sodium chloride.
I'd start bottling filtered tap water with a few teaspoons of salt and claiming it's a less expensive, but equally effective version of the quackery, but I have morals, something the folks at ASEA appear to lack.
As temping as it is to call it a sodium chloride water scam, but it's not quite accurate to call it a "scam." Calling it a scam implies the people selling or manufacturing it KNOW the health claims are a pile of nonsense. I have no evidence, other than the evasive nature of the swill on their web site, to demonstrate they KNOW they're selling quackery.
The lack of peer-reviewed, placebo controlled, clinical trials with a non-trivial sample size, combined with the complete lack of feasibility for their claims makes a label of "Quackery" quite accurate.