Thursday, February 19, 2009

Don't go away mad Eli, just go away

I'd gotten tired of the flood of e-mail from, so I decided to take advantage of their unsubscribe option. I was asked if I wanted to switch to their weekly newsletter instead. I thought about it for a second and then concluded that I wasn't really interested in getting any more messages from them. It had been so long since I'd read anything they sent I saw no value in a weekly missive.

An hour or two later I got the following e-mail:

from Eli Pariser
date Thu, Feb 19, 2009 at 8:05 PM
subject Don't go!

Dear Matthew Miller,

You've been permanently unsubscribed from the MoveOn list -- if you take no more action, this'll be the last email you get from us. But please don't go!

MoveOn gets its power from its members -- we're just 3 million people working together to change the world. But we know some folks are too busy to follow every last email.

So, we've developed a once-weekly newsletter to keep those folks informed. We'll only send you the most critical messages, and we won't email you more than once a week in any case. Want to sign up? Just click here:

And if you didn't mean to unsubscribe in the first place(we hope so!), you can re-join the full list at:

Thanks for everything you've done as part of MoveOn,

--Eli Pariser and the MoveOn team.

Call me crazy, but when I try to unsubscribe from something I generally want to be left the Hell alone, not pestered with another appeal to come back. I'm terminating contact with a digital service, not breaking up with an emotionally crippled codependent. I want an unsubscribe to actually unsubscribe me. It's a clear and definitive message to leave me alone, not an appeal for you to come back begging to let you back into my inbox.

I reported the pathetic "Please come back pretty please" message as spam to spamcop and gmail. Since has demonstrated it's happy to keep pestering me even after I ask to be left alone, I'm also adding a filter to send any e-mail from their domain to the trash can.

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