Being in a store over the holidays always results in some interesting sights.
In one store, for example, I encountered a group of young women trying to choose their laundry detergent by the color of the bottle. To quote a fragment of the conversation:
Woman 1: "What about the purple bottle? I have a lot of purple clothes."
Woman 2: "Yellow should be better for whites, right?"
No one was reading the labels, nor was there any indication that they were familiar with these products. I came away with the impression that they were buying laundry detergent for the first time in their lives.